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〖One〗In the realm of Chinese search engines, 360 Search holds a substantial share due to its integration with the 360 browser and security products, making it a vital traffic source for website owners. Understanding how 360 Search ranks pages is the first step to effective optimization. Unlike Baidu, 360 Search places greater emphasis on page loading speed, site security (HTTPS), and mobile-friendliness. Therefore, the foundation of any 360 SEO campaign must address these technical prerequisites. Your website should be hosted on a reliable server with fast response times; compress images and leverage browser caching to reduce load time to under 2 seconds. Equally critical is obtaining an SSL certificate — 360 Search explicitly favors HTTPS sites, marking non-HTTPS pages as “dangerous” in some contexts. Additionally, ensure your site is fully responsive and passes the mobile usability tests offered by 360 Webmaster Tools. On the content side, 360 Search’s algorithm is heavily influenced by user behavior metrics such as click-through rate (CTR), dwell time, and bounce rate. Thus, optimizing title tags and meta descriptions for relevance and appeal becomes non-negotiable. Write unique, compelling titles that include your primary keyword and brand name, and craft descriptions that summarize value while inviting clicks. Use structured data (Schema markup) to enhance rich snippets, which 360 Search often displays for recipes, products, and reviews. Also, submit a clean XML sitemap to 360站長平台 (360 Webmaster Platform) and regularly check for crawl errors. Remember that 360 Search tends to prioritize local content for location-based queries, so if you operate regionally, include city names and local landmarks in your page copy. Finally, avoid spammy practices like keyword stuffing or cloaking — 360’s penalty system is strict, and recovery can be difficult. By building a solid technical foundation combined with user-focused metadata, you set the stage for all other optimization efforts to succeed.